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"We’re undergoing a change in what it means to be a traditional parent,” said Mr. Salem. “But I read somewhere that the fastest way to turn your kid into a Republican is to dress him up in a Sex Pistols T-shirt. That’s probably true.”
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Instead, the Wii (pronounced “we,” not “why”) is about rescuing gaming from the clutches of the hard-core young male demographic that has dominated the industry’s thinking for years. It is about making video games accessible again ...
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seriously, this is a fantastic marketing ploy
